About - RE-VERSE: Resale That Cares

It all begins with an idea
Hi there, I’m Eddie, the founder of RE-VERSE. I started this shop because I believe everyone deserves affordable, stylish clothing — and because I wanted to make a difference in how Milwaukee thinks about fashion. Every piece here has a story, just like every customer who walks through our doors.
Why We Exist
Fashion Within Reach: Curated style that’s easy on your budget and big on personality. Clothes are chosen with attention to both style and substance.
Locally Owned: A small business with a big heart for our hometown, offering personalized service you won’t find at big chains.
Community: We’re built by locals, for locals. We believe in strengthening ties and making our shop a welcoming space for all.
We have had a lot of happy visitors that came to our store
"I found some sweet gems at RE-VERSE. A cute dress and belt to match. The owner Eddie has a great sense of style and is so inviting into the fun space."
- Leah B.
"Great finds and reasonable prices!"
- Adri G.

It all begins with an idea